The 5 Important Updates From Google Ads in 2019

# The 5 Important Updates From Google Ads in 2019

The digital marketing industry is always improving and changing industry. Strategies, platforms, and tools are always in flux, and Google Ads is no exception.

After all, Google Ads used to be called AdWords—and then that changed in the summer of 2018.

  

We’ve rounded up 5 important updates from Google Ads in 2019 that you need to know about.

1. Google Smart Shopping : 

Google Smart Shopping campaigns bring all the latest automation and machine learning to Shopping. It features automated bidding and automated ad placements across all Google Display platforms in order to maximize your conversion value.

Smart Shopping ads can show up on the Google Display Network, YouTube, and Gmail. This new system made it easier for advertisers to optimize bidding, ad design, and placements. Smart Shopping was first introduced as “Universal Shopping,” but then was released in late July 2018 as Smart Shopping.

If you haven’t tried Smart Shopping for your e-commerce campaigns, you should. Keep in mind that you must have at least 20 conversions over the last 45 days across existing Shopping campaigns to utilize Smart Shopping.

2. New text character limits :

After the RSA beta became open to everyone, Google updated their general ad character limits for text ads. Now, the new standard for text ads is three 30-character headlines and two 90-character descriptions.

This means you don’t have to necessarily use Google’s machine learning or be interested in testing a variety of copy in order to get the benefit of more characters in search ads.

Of course, it should be noted that all three headlines and two descriptions may not show at all times—but it’s highly recommended that you do take advantage of the new real estate on the search engines results page!

3. Responsive search ads (RSAs) :

In May 2018, Google introduced a new beta—the responsive search ad (RSA). In the rest of 2018, RSAs opened up to more and more advertisers. So what is RSAs?

They increase the number of headlines and descriptions that advertisers can use in their ads. Google uses machine learning to determine what combinations of headlines and descriptions perform best.

RSAs can have up to fifteen headlines, three of which will display and four descriptions, two of which will display. Also, the RSA descriptions could have 90-characters, instead of 80.

RSAs featured more ad text and take up more real estate in the SERP. In our RSA experience, we’ve seen increases in CTR and decreases in CPC.

4. Updated user interface :

For months, Google Ads (formerly known as AdWords) was testing a new user interface in beta. In July 2018, they started moving accounts to the new interface permanently.

As of 2019, all paid search accounts are on the new UI. While it took some getting used to, the new interface has clear benefits. It’s far more visual than before and includes a nifty Overview that makes it easy to glean quick insights about campaign performance.

The Overview includes information on clicks, conversions, cost, CTR, top ad groups, devices, keywords, and more.

Also, the new UI is faster and provides better recommendations for keywords and other ways to optimize your campaigns.

5. AdWords becomes Google Ads :

In June 2018, Google announced a lot of big changes.

The shift away from “AdWords” was part of a larger Google rebrand. Google AdWords became Google Ads, DoubleClick and Google Analytics 360 became the Google Marketing Platform, and DoubleClick Publishers and Ad Exchange became Google Ad Manager.

Google explained that these updates represent “the full range of advertising capabilities” they offer. Be that as it may, we’re still used to saying AdWords.

8 Most Important PPC Trends for 2019

# 8 Most Important PPC Trends for 2019 

2018 was another huge year in the world of PPC marketing.

We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience” and the launch of numerous new campaign types, features, enhancements, targeting options, and tools.

We also saw the rise of Amazon as a potentially serious challenger to Google, with advertisers shifting budget toward Amazon because more people now begin their search for products on Amazon than Google.

So what does 2019 have in store for PPC marketers?

Last year some of the hot trends included artificial intelligence, voice search, audience targeting, and automation.

In 2019, though, clearly two trends are on just about everyone’s minds: Audiences and automation.

But that’s just the beginning.

Here are 8 of the biggest PPC trends for 2019 – covering paid search, paid social, and remarketing according to some of the top PPC marketing expert.

1. Audiences, Not Keywords :

Aaron Levy of Elite SEM believes 2019 will be the year the keyword dies, as advertisers shift focus away from match types and terms toward context and people.

“It’s been a long time coming; search engines have given us too many additional levers to handle along with keywords,” Levy said. “I believe next year will the beginning of the end for keywords as a primary search lever.”

Not all are quite ready to declare the keyword dead, including Andrew Lolk of Savvy Revenue. If you aren’t using audiences, you’re doing PPC wrong, he said.

“Keywords will be important, but audience-targeting on the search network will in 2019 be of equal importance for securing high performance,” Lolk said.

Christi Olson, Head of Evangelism for Search, Microsoft, isn’t ready to declare the keyword dead, either.

“But what will continue to separate the best-in-class search marketers from the average Joes will be how audience data is are segmented and implemented via an audience targeting strategy,” she said. “The key to success in 2019 and beyond will be to create a detailed strategy of the various audience types and audiences lists and how you can layer them (with positive and negative bid types) to shape your paid search strategy.”

Purna Virji, Senior Manager of Global Engagement, Microsoft, suggests spending more time focusing on creating and optimizing your customer segments.

“Drill down in them even further, so your ad messaging can be as relevant and feel as personalized as possible,” she said. “This will be hugely important in 2019!”

Brooke Osmundson, Senior Digital Manager, NordicClick Interactive, thinks audiences and keywords will still work hand-in-hand in 2019, noting that “this will be vital to learn what types of audiences are actually searching for your products and services.”

“In-Market audiences have proven to be effective in 2018, and utilizing remarketing based off of top-funnel in-market audiences can help form a comprehensive funnel strategy,” she said.

2. Ads :

The ads themselves – the messages users see – will remain as critical as ever.

“Should you use RSAs, Text Ads, the third headline and really looking at the cohesion of your ad message,” Geddes said

3.Brand Building :

2019 will be about brand building, according to Jeff Allen, President, Hanapin Marketing.

“PPCers have been so focused on ROI that they forget marketing is also about creating demand for a product and, hopefully, creating brand loyalty, too,” he said. “From display, to YouTube, to keeping some low-performing generic keywords running… digital marketing in 2019 will stop trying to make every click profitable and start segmenting strategies by goals.”

“Platforms and tactics will come and go – a concentrated push to prioritize brand affinity and loyalty will stand a longer test of time,” Wenograd added.

4. Amazon & Advertising Alternatives :

It’ll become more important than ever for marketers to diversify their PPC spend over the next year, according to Wesley MacLaggan, SVP of Marketing, Marin Software.

“We expect Amazon to continue its hot streak in 2019, with Sponsored Product Ads and other formats being a key aspect to a successful PPC strategy, especially for CPG and retail brands,” he said.

Lisa Raehsler, Founder, Big Click Co., said that 2019 will be an amazing time for ecommerce brands because they will have more opportunities to reach buyers with greater personalization and precision:

Bing: Currently in pilot, Bing Ads is testing local inventory ads that display product stock availability nearby to drive in-store visits.

Facebook: Improved ads to include a new instant storefront template format that can automatically generate a video with products personalized to users.

Pinterest: New features allow users to buy directly from a product pin with price and inventory availability. Not only that, they will also be able to make personalized product recommendations to users.

Google: Putting mobile first, Google’s local catalog ads feature local in-store availability and pricing in an easy scrollable mobile layout.

5. Remarketing :

Larry Kim, CEO, MobileMonkey, said he is exclusively focusing on remarketing in 2019. Why?

“Because they have much higher CTRs and conversion rates.”

He has also been combining remarketing with Facebook’s Click to Message ad format.

“Combining these two tactics yields ROI that I haven’t seen since 2013 when ad prices were much lower,” he added.

6. More New Ad Types, Extensions & Features :

Without a doubt, 2019 will feature several known unknowns for PPC marketers.

That is, we know there will be several new ad types, reports, and tools – but exactly what kind, we don’t yet know.

What do we know?

“Local Services Ads will roll out nationwide and for additional industries. We can expect to see a shift in query volume from the standard keyword to text ad to landing page process, and start to think about localization and conversion based opportunities,” Levy said.

“I expect that ads will start to permeate other facets of Google and Bing like maps, knowledge panels, answer boxes as Google starts to monetize ‘position zero’ and incentivize advertisers to keep their users right on the SERP.”

In the end, though, that’s what makes PPC marketing so challenging – and so rewarding.

7. Video :

Hopkins said you should plan to build social into your strategies as social gains increasing placements on search engine result pages.

“Even if you don’t want to put ad spend into video, you can still leverage YouTube as an audience target for your search campaigns,” she said. “This is particularly useful if you’re in an expensive industry, and need help focusing your budget.

Gilbert added that video has emerged as the top type of mobile content.

“We’ll be seeing platforms encouraging advertisers to adapt to more updates like Google’s recent vertical video ads,” he said.

8. Attribution & Cross-Channel Advertising Experiences :

More companies are embracing that we don’t live in a single channel world and are advertising across multiple different platforms more than ever, said Michelle Morgan, Director of Client Services, Clix Marketing.

That’s why Amy Bishop, Owner, Cultivative, expects an increased focus on cross-channel and cross-device attribution.

“It has become easier and easier to build well-coordinated multi-channel campaigns, but reporting silos continue to be a challenge for many businesses,” she said. “I expect to see an increased investment in reporting and attribution martech and a higher level of pressure on all marketers to connect the dots across channels and devices as it pertains to results.”

The problem?

There’s still no perfect fix, Morgan said.

The solution?

“Continuously tweak and adjust models based on performance,” Morgan said. “No single attribution model makes sense for all businesses, so it’s up to us all to find what works best for our unique snowflake of a business model.”

One solution comes from Pete Kluge, Group Manager, Product Marketing for Adobe Advertising Cloud. He said savvy marketers should strive to deliver advertising experiences in 2019.

“Advertisers must understand that reaching consumers and keeping them engaged through each stage of the purchasing funnel requires the delivery of positive experiences that keep them wanting more – and search is very often part of that journey,” he said. “Delivering positive advertising experiences, specifically with search, will be the backbone of any marketing campaign as we move into the future.”

Added MacLaggan:

“As the worlds of search, social and ecommerce blend together, marketers will need a complete view of the entire customer journey so they have a more accurate understanding of campaign performance and attribution, and can allocate PPC budget accordingly.”

# Conclusion- 

These are some of the Important PPC Trends that you need to follow to get better results in 2019.

So, use these properly while you are doing PPC.

Now your turn. Share your thoughts. Leave comment or massage me if you have anything to discuss.

Off-Page SEO Guide 2019

# Off-Page SEO Guide 2019 

Off-page search engine optimization is not just about links.

It goes deeper than that. For example, brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals.

As smart bloggers and content marketers, we usually start with On Page SEO.

But we don’t stop there. Because, to a large extent, the things that matter to Google often happen away from your web site.Depending on your marketing goals, the time you spend on off-page search engine optimization will vary.

Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users.

Otherwise, why would people waste time linking to it?

People only cite, reference and share content they like. Even in a brick-and-mortar business, if your product is helpful and affordable, you’ll get a lot of word of mouth referrals from your current customers.

Search engine optimization can be scary, especially when you don’t know what steps to take to rank your fresh content pages in Google top 10. But, if you can develop a basic understanding of on-page and off-page optimization, you’ll be way ahead of your competition.


Well, SEO simply stands for Search Engine Optimization. This is where you construct your webpages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.

What is Off-Page SEO?

“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.

Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.

On-page search engine optimization happens within the site, while off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site
promotion.

Off-Page Search Engine Optimisation techniques for website are:

1] Social Media Engagement :

A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.

2] Social Bookmarking site :

Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.

Popular social bookmarking websites :

Twitter.

Pinterest.

StumbleUpon.

Dribble.

Pocket.

Digg.

Reddit.

Slashdot.

3] Forum Submission :

Discover gatherings online that are identified with your locales specialty and get included inside that group. Answer to strings, answer people groups questions, offer exhortation, and so on. This all develops your notoriety for being somebody who is a specialist inside that specialty. 

Attempt to utilize "Do-Follow" Forums so you can incorporate a connection to your site inside your mark, which helps web indexes slither your website.

4] Directory Submission :

Many individuals may state that registry accommodation is dead! I trust that it isn't as you are expanding the imaginable hood of individuals seeing your site. It is absolutely in light of how successfully we are choosing those registries and how effectively we are picking the class for accommodation. 

You could submit to general catalogs, yet for greatest impact, you are in an ideal situation submitting to specialty registries. Obviously, I concur that it gives very postponed outcomes, however it merits doing it.

5] Article Submission :

Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.

6] Question and Answers :

You can effectively partake in noting inquiries on destinations like Quora Answers. By noting and making pertinent inquiries on your site specialty, you help to develop your notoriety for being somebody that is a specialist in your picked field. 

You can put a connection to your site in the source segment if essential with the goal that individuals can without much of a stretch discover your site. In the event that you don't spam, this is another incredible approach to build your connection prevalence.

7] Video Submission :

Much the same as photograph sharing, in the event that you have any recordings that you have utilized on your site, at that point you can submit them to destinations like; YouTube, Vimeo, and so on enabling individuals to locate your substance in different ways.

Video Sharing Sites :

Youtube

Vimeo

Metacafe

Dropshot

8] Image Submission :

Share your photos on trendy image submission websites. Prior to submitting your images please optimize them with the accurate URL and title tag. Earlier than submitting your images, check if they have a proper title, description and tags.

The highly popular free image submission sites include:

Facebook.

Pinterest.

Google+

Tumblr.

Flickr.

Instagram

9] Infographics Submission :

Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.

10] Social Shopping Network :

On the off chance that you run a web based business site, at that point a decent procedure for publicizing and marking your items for nothing is to submit then to internet shopping systems.

By presenting your items to destinations like; Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other significant social shopping system locales like Kaboodle, Style Feeder, and so forth then you improve the probability of individuals finding the items that you are offering.

11] Business Reviews :

Compose surveys about others organizations or ask your companions/customers to compose an audit of your business in significant business survey locales like RateitAll, Shvoong, Kaboodle, Stylefeeder.

Business review sites :

Facebook

Foursquare

G2 Crowd

Glassdoor

12]Search Engine Submission :

Web search tools will in the long run discover your webpage on the web, yet that can take a while. To speed everything up, you ought to present your site to the most prevalent web indexes like Google, Yahoo, Bing, and so on.

# Conclusion-

Off-Page SEO factors are as significant as On-Page SEO Techniques. To have an effective SEO marketing, each must be conducted. Previously it continued to easy to the job by creating junk links but, following the penguin and panda changes, it's a lot challenging.

Off-page factors need many problems for creating high-quality links. Both the factors go together. Therefore, making off Web page SEO elements in the same way significant as online.

Now your turn. Share your thoughts. Leave comment or massage me if you have anything to discuss.

On Page SEO Guide 2019

# On Page SEO Guide 2019 

On Page SEO also known as “On-Site” SEO is the act of optimizing different parts of your website that affect your Search Engine Rankings. It’s stuff that you have control over & can change on your own website.

Everyone wants to have their site on the top ranking of the google. In the process of making this, we will try to make the website such that it will easily crawlable & readable by search engine bots.

That basically the on-page SEO all about.

As we all know the SEO can be divided into two categories :

A] On Page

B] Off Page

What is on page SEO..

In Simple Terms. On page SEO is the all the things we do on our website which help boost ranking.

According to different expert, there are numbers of factors can be included as On page SEO.

I have included the most important On page Factors which is must have for all.

1.Title :

There are multiple tags on your page. The most important is your title tag. The title is what users see in the search engines for both organic results and paid ads, and the words that appear at the top of each tab in your browser.

The title tag outlines what the page is about. When ranking web pages for particular queries, Google looks at the title tag and compares that to the rest of the content on the page.

If you’re working in HTML, the code for the title tag looks like this:

<title>Everything You Need to Know About On-Page SEO</title>

Best practice is to ensure you stay below the character limit so your titles display properly. You can use Snippet Optimizer to simulate how your title and meta description will appear in SERPs.

Use your title tag to stand out from your competitors, appealing to your visitors. Make sure all the pertinent information is included, including your keywords and location for local businesses.

While it’s recommended to use your core keyword within the title, Google is shifting toward relevance and semantics in the results. Users aren’t blindly clicking on the first result, reading the titles and descriptions to find the best answer to their query.

2. Description :

The meta description conveys what users will find on the page. While not a direct ranking factor, search engines read the meta descriptions to determine the page’s topic and the audience that will find value.

A well-written meta description can generate a competitive advantage in the search results, creating a higher click-through rate with a greater chance of conversions. While there is a possibility that Google will omit the custom description and pull an excerpt of the content on the page, it is recommended that you fill in the meta description for every page of your site.

The best way to check which pages are missing a meta description is to run your website through Screaming Frog’s SEO Spider. It shows you every URL under your domain, the meta description, and its length.

Earlier in 2016, Google extended the length of descriptions for both desktop and mobile. For desktop, users will see up to 200 characters, while on mobile they’ll be shown up to 172 characters. To appeal to users on both devices, keep your description between 165 and 175 characters.

Clearly outline what users will find on the page. Add your brand name and sprinkle in a keyword or two if they don’t sound forced. Think about synonyms and other terms that will get the point across.

This is the first interaction many visitors have with your brand. Make it welcoming.

Think of the meta description as your organic ad text.

Tell users what’s in it for them to click through to your site. Include an offer or call to action to entice a click. You’ll also see some websites show multiple site links to direct users to the page they’re looking for. My company, Best SEO Company in Philadelphia, PA | SEO Services in Bucks County Digital Agency, has multiple pages you can click on to find out more about the agency.

To find success and steady traffic to your site, it starts with your title and meta tags. Once you get the clicks, it’s up to your user experience and quality content to maintain engagement.

3. Heading :

Your landing page or blog should include multiple heading tags, from the h1 down to a potential h6. The most important is the h1. You should never have more than one h1 tag on any page. Include multiple h2’s or h3’s as users scroll down the page. These are used as subheadings.

Use the headings to represent the different sections of the page. You’ll notice the impact from both an SEO standpoint and a usability standpoint.

4. Keyword Cloud :

Keyword(s) should be included in Meta-Title Tag and Meta-Description Tag and Content.

5. Keyword Density :

Safe keywords density should range between 2-4% for your targeted keywords. These keywords should be the one your customer search and product you offer. At present the targeted keywords are not being used.

6. Image Alt :

The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description.
Finally, search engines utilize the alt attribute for image search indexing.

7. HTML / Text Ratio:

Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 25%.

8. Indexed Pages:

Pages need to be indexed on Google with proper indexing by using Google Webmaster Tool.

9. Custom 404 page : 

A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 notfound" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

10. Page Rank :

Pagerank tells the popularity of the website.

11. Broken Links :

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

12. URL Canonicalization :

Domain name with WWW and without can be considered as different pages causing duplicate content for search engines.

13. Robots.TXT : 

A robots.txt file restricts access to your site by search engine robots that crawl the web.

14. Page Speed Score :

Mobile page speed score should be above 70 and Desktop page speed score should be above 80. Page Speed analyzes Web Pages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking.

15. XML Sitemap :

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

16. Blog Section :

It helps to drive traffic to your website, increases your SEO/SERP. It also helps to position your brand as an industry leader and develop better customer relationships.

17. Google Analytics :

Web analytics let you measure visitor activity on your website.

18. URL SEO Friendly Test :

SEO Friendly URLs contain keywords that explain the article, and they're easy to read by both humans and search engines.A good structure can help the indexation process of your website.

19. W3C validations : 

It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility.

20. Doc Type :

The Doc type is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doc type helps web browsers to render content correctly.

21. Language :

The HTML "lang" attributes and language meta tag define the base language to be used for displaying text and characters on a Website.

22. HTTPS (SSL) :

Google is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor.

23. Schema Code :

Schema is a type of micro data that makes it easier for search engines to parse and interpret the information on your web pages more effectively so they can serve relevant results to users based on search queries.

24. Mobile Friendliness :

It is important to have a well-configured website for visitors who access your page on mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

25. Social Media Presence :

High level of social activity increases domain authority and ability to rank higher, helps search engines to find and index new content in real-time, provides indicators for content authenticity and reader's engagement.

26. IP Canonicalization :

Some web spider’s index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

# Conclusion :

So,This is the some of the basic things we should look for On Page Seo.

The list will continue. Here we have seen some of factors which you should give priority.

Now your turn. Share your thoughts. Leave comment or massage me if you have anything to discuss.

What is SEO / Search Engine Optimisation ?

# What is SEO / Search Engine Optimization ?

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

# Defination :

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

# How a Search Engine Finds Your Site :

Before understanding the tools needed to boost your SEO Results, you will need to first need to understand how it is that search engines find the best results for all the different things that people search for on the internet.

The following are the main three things needed for a search engine to properly find sites for a search query.

A] Robots -

The first step a search engine must do is create the library (index) which will be searched. Search engines do that be sending out millions of programs which scan (crawl) web pages all over the internet and document their findings. These programs are called by many different names, such as bots, robots, or spiders.

B] Indexing - 

The next step for a search engine is to organize all of their collected information in an index, just like a library would organize its vast collection of books. A site can be indexed because it was found and scanned (crawled) by a robot or because the site was manually submitted (indexed) by a person.

C] Algorithm -

 The final step which brings all of this information together is the search engine's secret recipe or algorithm. An algorithm is a mathmatic method for solving highly complex problems. An algorith can take a problem with numerous possible solutions and find the best possible solution out of those available. You can see how an algorithm can be very important to search engines who need to take specific search terms (keywords) and pull the best possible sites from their entire index.

# What is SEO Benefits?

1] Targeted Traffic:

SEO can increase the number of visitors who are actively searching for your service or product.

2] Promotion that doesn't sleep:

Imagine having your own marketing and promotions company working exclusively just for you! One that works 24 hours a day, 7 days a week, 365 days every year. That's the benefit of SEO!

3] Increase brand visibility: 

SEO can give your brand a high international profile - and for a comparatively low outlay.

4] High ROI: 

Pound for pound, dollar for dollar, SEO brings you a higher Return On your Investment than any comparable form of marketing.

5] Higher Sales:

SEO can mean increased sales of your product or service.

6] Faster, smaller pages: 

Properly validated and optimized files will be smaller and leaner, meaning less server overheads and quicker download times.

7] Long term positioning:

Once in place, a properly designed and optimized site should stay long term in the rankings compared to PPC where costs and outlay are ongoing and unpredictable.

8] Cost-effective: 

SEO is among the most cost-effective ways of marketing.

9] Accessibility: 

Observing sensible optimization procedures can make your site more accessible to all users.

10] Cross-browser compatibility: 

A properly optimized site will be as near as possible validated to high standards. This means that it should work in all W3C-compliant browsers, meaning your site may be viewed by the greatest potential number of visitors.

11] Navigable by the engines: 

All links should function correctly and all pages should be accessible to the engines, thus making your site easy for the engines to index and properly categories.

12] Usability: 

Observing basic optimization guidelines should mean that visitors have a more pleasant user experience.

  

# Top SEO Tips and Guidelines : 

Now, after presenting the definition, importance, and operation process of search engine optimization, it is time to give you some useful tips and guidelines of SEO. 

Check details in the following. 

Tip 1: Careful Keywords Research : 

The keywords tell both site visitors and search engines what the topic of your site or a particular web page is, so it is necessary to compile a list of the most commonly searched keywords in your niche by using some keywords search tools. Besides, always remember that you need to strategically scatter the keywords throughout your content, especially the headings which have greater chances to be crawled than the surrounding text.

 Tip 2: Replace Some WordPress Defaults with Custom Ones :

 It should be realized that too much dependence on the auto-generated items brings no benefits. Specifically, for WordPress, those items including the “Hello World” post and “Sample Page” are less problematic for SEO. Thus, I suggest you to replace these two parts with custom ones.

Furthermore, it needs to pay attention on the default category that is also the top focus for SEO. Generally, your posts are not categorized. Hence, it is significant to make sure relevant categories for all posts that are created.

Tip 3: Change the Structure Of Permalink :

Another thing that needs to be changed is the structure of permalinks because these links are inefficient URL structure for SEO. Thus, altering the permalinks to the name of Posts is commonly the best practice. Here I take this website HowsHosting.com as an example. If the permalink has not been changed, this post only appears as https://howshosting.com/year/mon....

After we have optimized the permalink of this post, it appears as http://howshost/top-wordpress-se.... This optimization plays a pivotal role in telling search engines more details about the content of your posts by showing the category or the post name in the URLs. Hence, the posts with optimized permalinks tend to pop among countless search results.

Tip 4: Create Quality Content :

 One of the most important aspects of a high ranking website is the content. Although you are able to fool the search engines for a while, nobody wants to visit your site or web pages if your content is of low quality. Conversely, if your content is compelling and well written, then site visitors is going to read it and may even want to direct other people to your sites via blog posts, forums, and some social medias like Twitter and Facebook. 

The only thing in this part that people need to pay attention to is that your content is written for your readers, not only the search engines. I mean your content need to be informative and interesting, without inserting numerous unnecessary keywords to grab search spider’s attention. To be frank, excessive use of keywords can be quite annoying to site visitors.

 Tip 5: Fewer Flashes and Images :

 Undoubtedly, flashed and images look awesome and can bring some fun to your content, but search engines are not advanced enough to analyze videos, images, or audio, and can only interpret text. Therefore, any useful information and keywords you put in an image-based text will be invisible to the search engine. The only way to solve this problem is to create an alternate version of your content in HTML, meaning that you’ll need to describe them in words.

Tip 6: Use SEO-Friendly URL :

 It is meaningless to explain the importance of having a SEO-friendly URL. If your URLs are messy, it will be difficult for search engine to crawl them and index your pages, so you may have a hard time to rank on the search results. Here are some tips when deciding your URL:

Avoid lengthy URLs with unnecessary slashes, colons, and some other redundant characters.

Don’t use excessive keywords

Use sub-domains rather than sub directories.

Tip 7: Make your Site Easier to Navigate :

 The way you link your web pages together is important in helping search engines, as well as your visitors quick find the content they want, thus have a big impact on your ranking. In fact, in terms of site structure, the focus is to be simple and easy to use. I have given 3 tips in this part:

Create a naturally flowing hierarchy without complicated f navigation links.

Don’t follow outgoing links that are not relevant to your niche.

Control the navigation from page to page e through text links.

Tip 8: Robots.txt :

 The robots.txt protocol, also known as robots exclusion protocol, is a convention to show the search engine the files that can be indexed or not. With the robots.txt file in below, all files of your website can be indexed by search engine spiders.

Tip 9: Exchange Links with Other Relevant Website :

 Exchanging links with other websites is an on-site SEO tactic that aims at building up backlink, meaning that you can post links which will lead back to your site on some other social sites. For instance, if your website is about blog establishment, then you can build the external links on some famous blogs or blogging host review sites.

Tip 10: Utilize Sitemap :

 As the road map for search engines, Sitemap cannot be forgotten, especially when I make a new page or post a new article. There are two popular versions of a site map: XML Sitemap and HTML sitemaps. The former one is coded specifically for search engine to know the pages in your site, their relative importance to each other, and how often they are updated. The latter one is designed for site visitors to find the content they want.

Tip 11: Be Aware of Nofollow Links :

 It is important to know that if you put your links with a nofollow attribute, then it means you want the search engines to ignore your links. Therefore, you need to check your link to see whether there is a rel=nofollow in it. Nobody wants to waste time getting links on sites that are totally useless.

 Tip 12: Utilizing WordPress Plugins Is A Valuable Investment

 Currently, there are a great variety of WordPress plugins for boosting traffic in the market, including All in One SEO Pack, SEO Ultimate, SEO Friendly Images, SEO Smart Links, and WordPress SEO by Yoast, just to name a few. For more details of these plugins, please refer to this SEO beginner guidance.

The above plugins feature almost everything you need with which you are capable of writing your own meta description tags and custom description for social networks including Google Plus and Facebook. The more exposed your websites are to the social networks, the more visibility your websites are bound to enjoy. Moreover, these plugins come with the tab that you get under the post editor where you are able to have options to select “focus keywords” for each post.

Tip 13: Don’t Pay for Any SEO Service :

 Be wary of SEO firms, web consultants, or any other SEO agencies. Normally, you don’t really know what you can get from their services. And the worst is that you may get blacklisted. If you really encounter problems, you can read some other SEO articles in this site, or go to some SEO forums or blogs for help.

Tip 14: Premium WordPress Themes Deserve A Shoot :

The default themes are designed with less flexibility and customizability when compared to some premium WordPress themes in the market that are optimized in terms of SEO and security. With the help of them, the content of your posts can be indexed more easily by the search engines so that the visibility can be boosted. If you want to learn more detailed information of this kind of themes, please refer to this article.

In addition to the above aspects, page loading speed also plays a momentous part in search engine optimization because just 1-second page load delay can give rise to 7% decrease in conversion rate, 16% reduction in visitor satisfaction rate and 11% fewer page views. Therefore, it is crucial to choose a company that offers fast web hosting service.

# SEO can be split up into two separate categories: On-Page SEO & Off-Page SEO 

On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

 A] On-Page Search Engine Optimisation : 

1. Page Titles

2. Meta Descriptions

3. Meta Tags

4. URL Structure

5. Body Tags (H1, H2, H3, H4, etc.)

6. Keyword Density

7. Image SEO

8. Internal Linking

 B] Off-Page Search Engine Optimisation :

 1. Social Networking Sites

2. Blogging

3. Blog Marketing

4. Forum Marketing

5. Search Engine Submission

6. Directory Submission

7. Social Bookmarking

8. Link Baiting

9. Photo Sharing

10. Video Marketing

11. Business Reviews

12. Local Listings

13. Article Submission

14. Social Shopping Network

15. Answer Questions

# Conclusion :

SEO is smart way of increasing your visibility online by saving time and cost of marketing. But, before going for SEO one must understand how it works and affects it can have on the business.

What is Digital Marketing?

DIGITAL MARKETING 

"Digital Marketing or Online Marketing is any effort to spread the word about your company that uses the Internet to reach people."

Basically, it’s anything that you do online to get more eyeballs on you, grab people’s attention, and hopefully, at some point, get them to buy from you.

There are seven major sub-categories of Digital Marketing that I want to cover in this guide.

1] Search engine optimization (SEO)

2] Search engine marketing (SEM)

3] Content marketing

4] Social Media Marketing (SMM)

5] Pay-per-click advertising (PPC)

6] Affiliate marketing

7] Email marketing

 

1] Search Engine Optimization (SEO) :

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

We can also define SEO as "It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results."

Basically SEO is of two types :

A] On-page Seo

B] OFF-page Seo

 

2] Search engine marketing (SEM) :

Search Marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

Search Marketing encompasses:

SEO: Earning traffic through unpaid or free listings

SEM: Buying traffic through paid search listings

Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing”  or SEM  is now typically used to describe paid search activities.

3] Content Marketing :

 “Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Content Marketing is good for your bottom line — and your customers

Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:

A] Increased sales

B] Cost savings

C] Better customers who have more loyalty

 

4] Social Media Marketing (SMM) :

Social Media Marketing refers to the process of gaining traffic or attention through social media sites.

Social media is the fastest growing trend in the history of the world.

 

5] Pay-per-click Advertising (PPC) :

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.

6] Affiliate Marketing :

Affiliate Marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others. At the same time, it makes it possible for affiliates to earn money on product sales without creating products of their own.

The cost to the customer purchasing the product or service through an affiliate is the same as buying directly from the product owner.

While product owners make less money per sale because they must pay a percentage of the sale to the affiliate, they are also reaching potential customers they probably wouldn’t reach on their own.

Affiliates can earn commissions on a one-time purchase or recurring income through sales of subscriptions or membership programs.

7] Email Marketing :

Email Marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.

Email Marketing types : 

A] Transactional emails

B] Direct emails

 

Conclusion :

Digital Marketing is very crucial activity in every business organization at recent times.

Digital Marketing is the future of marketing and only keep progressing with time.

What’s your favorite type of Digital Marketing? Are you building a business with it? Let me know in the comments!